Privacy policy

Last Updated: September 9, 2025

Thank you for choosing Tend and Table. This Privacy Policy for Wisconsin Food Hub, Inc., (doing business as “Tend and Table”) (both Wisconsin Food Hub, Inc., and Tend and Table hereinafter collectively and individually referred to as “we,” “us,” or “our”), explains how we collect, use, and share your information when you:

Visit our website at https://tendandtable.com, or any website of ours that links to this Privacy Policy.
Use our services, or interact with us in other related ways, including any sales, marketing, or events.

By using our website or services, you agree to the practices described in this policy. If you don’t agree, please don’t use our site or services.

We may update this Privacy Policy from time to time. If we make significant changes, we’ll post the updated policy with a new “Last Updated” date. Please check this page regularly to stay informed. Your continued use of our site or services after changes means you accept them. Our Terms of Use, available at https://www.tendandtable.com/terms-of-use, also apply.

1. What This Privacy Policy Covers

This policy covers how we handle personal information we collect when you use our website or services, such as ordering Wisconsin-sourced food products. We use this information to provide and improve our services, manage your account, and fulfill your orders. We may share some information with service providers, but only as needed to run our business, as explained below.

1.1 Protecting Children’s Privacy

Our website and services are not for children under 16. We don’t knowingly collect their information without a parent or guardian’s consent. If you believe a child has provided us with information without permission, please contact us at help@tendandtable.com.

2. Collection of Information

The personal data that we may collect about you broadly falls into the following categories of sources:

2.1 Information You Provide to Us Voluntarily.

We receive and store information you provide directly to us. For example, we collect information when you register for a Tend and Table account, sign up for a subscription, participate in any interactive features of the Sites, subscribe to an email list, participate in a survey, contest, promotion or event, order or purchase (either for yourself or for another person) meal ingredients or other products made available through the Sites (collectively, the “Products”), apply for a job, communicate with us via third party social media sites, request customer support or otherwise communicate with us. Certain information may be required to register with us or to take advantage of some of our features. The types of information we may collect from you include (but are not necessarily limited to):

(a) Account information, such as your name, email address, password, postal address, phone number, subscription, delivery any other information you choose to provide; (b) Dietary information, such as your preferences and restrictions, which we process with your consent when you choose to provide it to us; (c) Transaction information, such as information about the Products you purchase, shipping and delivery information and information related to returns, refunds and cancellations. We may also collect and store limited payment information from you, such as payment card type and expiration date and the last four digits of your payment card number; however, we do not collect or store full payment card numbers and all transactions are processed by our third party payment processors; (d) Information about others, such as the names and email addresses of gift recipients when you purchase gifts through the Sites or invite friends or family to try the Sites or Products; and (e) Other information you choose to provide, such as when you participate in a survey, contest, promotion or interactive area of the Sites or when you request customer support

2.2 Information We Collect Automatically.

When you access or use the Sites, the types of information we may automatically collect about you include:

(a) Log Information: When you visit the Sites, our servers automatically record certain log file information, such as your Internet Protocol (“IP”) address, operating system, browser type and language, referring URLs, access times, pages viewed, links clicked and other information about your activities on the Sites; (b) Mobile Device Information: We collect information about the mobile device you use to access or use the Sites, including the hardware model, operating system and version, unique device identifiers, and mobile network information; and (c) Information Collected by Cookies and Other Tracking Technologies: We and our service providers use various tracking technologies, including cookies and web beacons, to collect information about you when you interact with our Sites, including information about your browsing and purchasing behavior. Cookies are small data files stored on your hard drive or in device memory that help us improve the Sites and your experience, see which areas and features of the Sites are popular, and count visits. Web beacons are electronic images that may be used in the Sites or emails and help deliver cookies, count visits and understand usage and campaign effectiveness. For more information about cookies, and how to disable them, please see “Your Choices” below.

2.3 Information We Collect From Other Sources.

We may also obtain information about you from other sources and combine that with information we collect through the Sites. For example, we may collect information about you when you post content to our pages or feeds on third party social media sites.

2.4 Information Collected for SMS Communications.

When you sign up for our SMS/text messaging service, we collect your phone number and related data to provide updates, alerts, and information (e.g., order updates, account alerts, or abandoned cart reminders). Tend and Table uses cookies or plugins to track items you add to your shopping cart, including when you abandon your cart, to determine when to send cart reminder messages via SMS. Participation in our SMS program is voluntary, and your consent is not a condition of any purchase. We do not share text messaging originator opt-in data or consent with non-affiliated third parties. For more details, see our Mobile Terms of Service at https://www.tendandtable.com/mobile-terms.

3. How We Use Your Information

We use your information to:

Deliver and improve our website and products
Manage your account and send order confirmations, updates, or support messages
Answer your questions and provide customer service
Send you news, offers, or event updates (you can opt out—see below)
Analyze how our site is used to make it better
Prevent fraud and protect our business and users
Personalize your experience with tailored content
Run contests or promotions
Combine with other data to improve our services
Fulfill any other purpose you’ve agreed to

We’re based in the United States, and your information is governed by U.S. and Wisconsin law.

4. Sharing Your Information

We may share your information:

With service providers (e.g., payment processors, shipping companies, or customer support teams) to fulfill orders or run our site
With your consent, like when you share content on social media
To comply with laws, court orders, or to protect our rights, property, or safety
If we sell or transfer our business, your information may go to the new owner
Within our company or affiliates for business purposes
In anonymized or aggregated form that doesn’t identify you

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any non-affiliated third parties.

We don’t sell your information to third parties for their own marketing unless you opt in, and we’ll give you a chance to opt out where required by law.

5. Social Media Features

Our site may include social media tools (e.g., Facebook “Like” or Twitter “Tweet” buttons) to let you share actions you take on our site. These tools may collect and share your information based on the settings you choose with those platforms. Check their privacy policies for details.

6. Security

Your account is protected by a password for your privacy and security. You must prevent unauthorized access to your account and Personal Information by selecting and protecting your password and/or other sign-on mechanism appropriately and limiting access to your computer or device and browser by signing off after you have finished accessing your account

Tend and Table takes reasonable measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that the information you supply will not be intercepted while being transmitted to or from us over the Internet. In particular, email sent to or from the Sites may not be secure, and you should therefore take special care in deciding what information you send to us via email. Additionally, unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time.

We reserve the right to access, read, preserve, and disclose any information that we reasonably believe is necessary to comply with law or court order; enforce or apply our Terms of Use (located at located at https://www.tendandtable.com/terms-of-use) and other agreements; or protect the rights, property, or safety of Tend and Table, our employees, our users, or others.

7. Data Retention

We intend to retain your personal information only for as long as necessary to fulfill the purpose for which it was collected, or a related and compatible purpose consistent with the average consumer’s expectation, and to comply with applicable laws and regulations. We consider the following criteria when determining how long to retain personal information: why we collected the personal information; the nature of the personal information; the sensitivity of the personal information; our legal obligations related to the personal information, and risks associated with retaining the personal information.

8. Your Choices

You can choose not to share certain information, but this may limit your ability to use some features.

Update Your Account: Log in to your account or email help@tendandtable.com to update or correct your information. We may keep a copy of old information for our records.

Deactivate Your Account: Email help@tendandtable.com to deactivate your account. We may keep some information as required by law.

Cookies: Set your browser to block or delete cookies, but this may affect how our site works.

Opt Out Links: To opt out of Google Analytics, visit: https://tools.google.com/dlpage/gaoptout. To opt out of certain ads, visit: https://youradchoices.com/control.

Marketing Communications: Opt out of emails or texts by following the unsubscribe instructions in our messages or contacting us. To opt out of SMS communications, text the keyword STOP to +18336915810 or click the unsubscribe link in any text message. You’ll receive a one-time opt-out confirmation text. For further assistance, text HELP to +18336915810 or email help@tendandtable.com

9. Your Privacy Rights

As a Wisconsin resident, you have rights under state and federal laws, including:

Right to Know: You can ask what information we’ve collected about you, why, and who we’ve shared it with.

Right to Delete: You can request we delete certain information.

Right to Correct: You can ask us to fix inaccurate information.

Right to Opt Out: You can opt out of us sharing your information for targeted advertising.

To make a request, email us at help@tendandtable.com. We’ll verify your identity to process your request. You can make these requests twice per year. We won’t discriminate against you for exercising your rights, but we may not always be able to fulfill requests due to legal or other limitations.

You can designate an authorized agent to make requests for you, but they must provide proof of your permission or power of attorney. If you disagree with our response to a request, you can appeal by emailing us at help@tendandtable.com, stating it’s an “Appeal” and describing your original request.

10. Contact Us

Questions? Reach out at help@tendandtable.com, or Tend and Table, E502 WI-54, Waupaca, WI 54981.

11. Privacy Snapshot

Below is a summary of the personal information we collect, why, and who we share it with. We may share information with service providers for business purposes but don’t sell sensitive information.

Category	Examples	Sources	Why We Collect It	Shared With
Unique Identifiers	Name, address, email, phone (including for SMS), IP address	You, cookies, pixels	Customer support, order fulfillment, marketing	Service providers (e.g., shipping, payment processors, SMS platforms); may share with marketing platforms with your consent; Opt-in data not shared with non-affiliated third parties
Contact & Financial Info	Name, address, phone, email, partial card info	You, claims providers	Process transactions, offer discounts	Payment processors, mailing services
Protected Characteristics	Race, age, disability (if shared)	You (via support)	Customer service	Customer service providers
Commercial Info	Purchase history	You	Customer service, marketing	Service providers, marketing partners
Internet Activity	Browsing data, ad interactions	You, devices	Improve services, marketing	Web hosts, email providers
Geolocation	Device location, IP address	Your device	Order fulfillment, product availability	Service providers
Audio/Visual	Call recordings	You, call centers	Customer service	Service providers
Inferences	Preferences, survey responses	You, marketing partners	Improve services, marketing	Business partners (email only)

Sensitive Information

Category	Examples	Sources	Why We Collect It	Shared With
Religious Beliefs	Dietary restrictions	You	Customer service	Customer service providers
Health Info	Dietary restrictions	You	Customer service	Customer service providers